WE HELP BRANDS DEFINE THEIR PURPOSE …

Once the opportunities have been assessed, we define the purpose which has to be ethical, transparent, genuine, internally embraced and committed in the long term.

Switching from storytelling to storydoing. An activated purpose DOES and not only SAYS:

The brand inside: by empowering and shaping your organization
An activated purpose starts with the employees and is deeply rooted in the corporate culture. We activate the purpose internally through a specific co-creation program, workshops and a “learning by doing” training that we call Uchange.

The brand outside: by developing creative social impact projects
A brand purpose is in harmony with the values of its target and always in alignment with the business. We activate the purpose externally through creative social impact projects that are coherent with the brand purpose, linked to the business and connected with their target.

We set targets for each project and assess its social impact. To quantify the social value of the projects, we keep in mind the non-financial approach, such as the environmental or social values and we do it in the same terms as the ROI does: money.

Once the purpose of the brands has been defined and activated, then comes the moment to communicate it (not before). 

To communicate the purpose of the brand and place value on the social or environmental impact, we rely on creativity with purpose which talks about the impact the brand creates in people’s lives and in the world in which they live. 

If you are reading this, and you are a brand that has already activated its purpose… we can help you communicate it! Always using advertising as a transformative, ethical and inclusive communication tool.