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BUS84 "Creativity Challenge" will challenge 100 advertising creatives like you to step out of their comfort zone to creatively solve 10 challenges launched by 10 NGOs related to the 17 Sustainable Development Goals.

BUS84 Creativity Challenge will challenge 100 advertising creatives like you to step out of their comfort zone and creatively solve 10 challenges launched by 10 NGOs related to the UN SDGs. Challenges that go beyond meeting a brief or sales targets, challenges that are worth “giving a second thought”. We talk about poverty, climate crisis, vulnerability, diversity, inequality, hyperconsumerism… As creatives we have a unique talent: our creativity and the responsibility to use it to bring solutions to those who need them most and contribute to the fulfilment of the 17 Sustainable Development Goals and the 2030 Agenda.

After the success of the 1st edition of BUS84 in which we trained more than 100 unemployed people in marketing and communication in brand purpose and positive impact, we are back with a 2nd edition in which creativity with purpose will be the protagonist. Burnout syndrome, high competitiveness in the advertising industry, high resignation or lack of motivation… BUS84 gives the opportunity to turn the current situation of creatives around and build an industry that is better for you and for the world. We offer you the opportunity to give purpose to your creativity, and to use your talent to provide real and diverse solutions in different fields such as social innovation.

Are you getting on BUS84?

For only 20 euros (10 euros if you are a student) you will discover the power of your creativity when it is put at the service of positive impact. Save the date!

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GET ON BOARD, PLAY THE VIDEO AND LET THE JOURNEY BEGIN!