BUS84 Creativity Challenge will challenge 100 advertising creatives like you to step out of their comfort zone and creatively solve 10 challenges launched by 10 NGOs related to the UN SDGs. Challenges that go beyond meeting a brief or sales targets, challenges that are worth “giving a second thought”. We talk about poverty, climate crisis, vulnerability, diversity, inequality, hyperconsumerism… As creatives we have a unique talent: our creativity and the responsibility to use it to bring solutions to those who need them most and contribute to the fulfilment of the 17 Sustainable Development Goals and the 2030 Agenda.
After the success of the 1st edition of BUS84 in which we trained more than 100 unemployed people in marketing and communication in brand purpose and positive impact, we are back with a 2nd edition in which creativity with purpose will be the protagonist. Burnout syndrome, high competitiveness in the advertising industry, high resignation or lack of motivation… BUS84 gives the opportunity to turn the current situation of creatives around and build an industry that is better for you and for the world. We offer you the opportunity to give purpose to your creativity, and to use your talent to provide real and diverse solutions in different fields such as social innovation.
Are you getting on BUS84?
- 21 and 22 APRIL IN BARCELONA
OPEN ARMS. Its mission is to protect the lives of the most vulnerable in emergency situations. They protect stranded persons in international waters and assist on land with medical teams in need of immediate attention.
ACCIÓN POR LA MÚSICA. Its mission is to make music that transforms. Their community orchestras and choirs are spaces they use for growth and fostering social change.
ASOCIACIÓN NO AL ACOSO ESCOLAR. Its field of action is the prevention of and intervention in bullying in any of the forms in which it manifests itself. It also gives visibility to the problem of bullying in the classroom, through activities and programmes.
FUNDACIÓN ANAR. Its mission is to defend and protect children and adolescents in situations of risk and neglect. Its aim is to make the voice of all of them heard when their rights are violated or when there are situations that affect their lives.
FUNDACIÓ ARRELS. They provide care and guidance to homeless people living on the streets of Barcelona. They also work to raise public awareness, denounce unjust situations and provide solutions to society.
DJOUMA. Its purpose is to ensure the right to inclusive, equitable and quality health and education, as well as the empowerment of women in Mali by supporting local entities and initiatives.
FUNDACIÓ PASQUAL MARAGALL. The mission of the Pasqual Maragall Foundation is constant research into Alzheimer's, working to overcome this disease and to achieve a future in which ageing is associated with positive experiences.
FUNDACIÓN FUTBOL MAS. Its purpose is to promote the well-being of children, strengthening processes of resilience, meaningful bonds and community cohesion through play and sport.
FUNDACIÓN LLAMADA SOLIDARIA. It is dedicated to assisting people affected by rare diseases and to seeking and obtaining financial resources to promote and/or support research projects.
FADEMUR. FADEMUR's mission is to work towards the elimination of the triple discrimination that rural women experience, as they carry out an economic activity that is subject to great uncertainty, in a highly masculinised environment and in an environment with little social support to help us with family tasks.
Endorsers
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