The Voices of BUS84 The Voices of BUS84 The Voices of BUS84
The Voices of BUS84 The Voices of BUS84 The Voices of BUS84
 The Voices of BUS84 The Voices of BUS84 The Voices of BUS84

More than 40 professionals from brands, agencies, and NGOs

Learn from those who are already making real decisions and creating a positive impact.

Bus84 profes alba guzman 1
Bus84 profes jesus revuelta 1
Bus84 profes dan peisajovich
Bus84 profes cristina vaquero 1
Bus84 profes jose maria batalla 1
Bus84 profes ana palencia 1
Bus84 profes jorge martinez 1
Bus84 profes lucia bobadilla 1
Bus84 profes pol espadamala
Bus84 profes elsa arnaiz
Bus84 profes alberto alonso
Bus84 profes guillermo blanco 1
Bus84 profes alberto fernandez 1
Bus84 profes andre fonseca
Bus84 profes montse sellares
Bus84 profes edurne rubio 1
Bus84 profes miquel guri 1
Bus84 profes jaume enciso
Bus84 profes richard wakefield
Bus84 profes nico ordozgoiti
Bus84 profes daniel marsol
Bus84 profes javier corral
Bus84 - faculty - deborah gray. Founder of canela and leader of clean creatives iberia.
Bus84 profes claudina caramuti
Bus84 profes daniel brener
Bus84 profes javier gutierrez
Bus84 profes itziar badia
Bus84 profes javier goizueta 1
Bus84 profes anna sanchez
Bus84 profes maria negro 1
Bus84 profes sophie pagnon
Bus84 profes sofia hoffmann
Bus84 profes silvia agullo
Bus84 profes conxi perez
Bus84 profes charo saavedra
Bus84 profes cristina diago
Bus84 profes teresa
Bus84 profes tim eaves
Bus84 profes judith
 What have we been working on? What have we been working on? What have we been working on?
 What have we been working on? What have we been working on? What have we been working on?
 What have we been working on? What have we been working on? What have we been working on?
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1. 

Brand Purpose

Understand what brand purpose is, how it’s built, and how it’s brought to life. Learn how to move from storytelling to storydoing: when brands start doing, not just saying.
Context
28/04/2026
Poniente thumbnail alba
Alba Guzmán
Co-founder of ROSAPARKS
Poniente thumbnail ana palencia
Ana Palencia
Director of Communications and Sustainability at Unilever Spain
Experience
29/04/2026
Poniente thumbnail daniel brener
Daniel Brener
Director of Marketing and Communications at Ocean52
Poniente thumbnail montse sellares
Montse Sellarés
Director of Communications and Advocacy. Member of the Executive Committee
Poniente thumbnail pol espadamala
Pol Espadamala
Marketing Manager at La Fageda
Poniente thumbnail sophie pagnon
Sophie Pagnon
Director of Communications, Marketing, and Impact at Veritas
Poniente thumbnail silvia agullo
Silvia Agulló
Director of Sustainability and Reputational Risk at Grupo DKV
Action
30/04/2026
Poniente thumbnail batalla
JM Batalla
Founder of La Casa de Carlota. Director of Sustainability and Impact at Roman
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2. 

"Woke" Creativity and Responsible Narratives

Exploring advertising narratives through the lens of responsibility. How we represent diverse bodies, identities, and realities in advertising. Communicating through inclusion, empathy, and cultural responsibility.
Context
05/05/2026
Poniente thumbnail andre fonseca
André Fonseca
Creative Director at 3MINA Makeup
Poniente thumbnail javier gutierrez
Javier Gutiérrez
Marketing Director, Ice Cream, UNILEVER (Ben & Jerry’s)
Experience
06/05/2026
Poniente thumbnail javier corral
Javier Corral
Head of Talent Recruitment at EAE. Personal Branding Mentor
Poniente thumbnail sofia
Sofía Hoffman
Strategic & Project Lead at ROSAPARKS. Director of MEP in Barcelona
Poniente thumbnail cristina diago
Cristina Diago
PR & Sustainability Manager at Normmal
Poniente thumbnail anna sanchez
Anna Sánchez
Co-founder of OBBIA
Poniente thumbnail deborah
Deborah Gray
Founder of CANELA and leader of Clean Creatives Iberia
Action
07/05/2026
Poniente thumbnail nico ordozgoiti
Nico Ordozgoiti
Executive Creative Director at Svalbard
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3. 

Creative Communication on Triple Sustainability

Learn to communicate sustainability and concepts such as the circular economy and regeneration with precision, creativity, and consistency. Avoid greenwashing (and all forms of “washing”) and turn data into stories that have a real impact.
Context
12/05/2026
Poniente thumbnail revuelta
Jesús Revuelta
Founder & Creative Director of Revuelta
Experience
13/05/2026
Poniente thumbnail jaume
Jaume Enciso
Content Coordinator at Alerta Greenwashing
Poniente thumbnail tim eaves
Tim Eaves
Founder of the Quadpack Foundation
Poniente thumbnail alberto fernandez
Alberto Fernández
CEO and founder of NORMMAL
Poniente thumbnail daniel marsol
Daniel Marsol
Director of Communications, Marketing, Corporate Relations, and Sustainability at BonÀrea
Action
14/05/2026
Poniente thumbnail claudina
Claudina Caramuti
Founding partner of CANVAS Sustainable Strategies and director of development
Poniente thumbnail lucia
Lucía Bobadilla
Purpose Brand Manager at ROSAPARKS
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4. 

Creativity for Change

Learn to communicate on behalf of social and environmental causes. Collaborate with NGOs and social organizations: promote causes, raise funds, and bring social issues to light. Think from the perspective of society, not just the brand. Think of the NGO as a brand.
Context
19/05/2026
Poniente thumbnail guillermo blanco
Guillermo Blanco
Head of Creativity and Content at Unoentreciemil
Experience
20/05/2026
Poniente thumbnail itziar
Itziar Badia
Director of Engagement and Communications, WWF Spain
Poniente thumbnail edurne
Edurne
Director of Public Engagement (Communications, Fundraising, Fair Trade) at OXFAM Intermón
Poniente thumbnail richard wakefield
Richard Wakefield
Founder of Publicitarios Implicados
Action
21/05/2026
Poniente thumbnail jorge martinez
Jorge Martínez
Creative Director at Prójimo
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5. 

Storydoing and Projects with a Positive Impact

Learn how to develop a creative project that has a real impact on brands. Understand the importance of partnerships with third parties such as NGOs, institutions, academia, or other organizations.
Context
26/05/2026
Poniente thumbnail lucia
Lucía Bobadilla
Purpose Brand Manager at ROSAPARKS
Poniente thumbnail cristina vaquero
Cristina Vaquero
Head of Climate & Communities and Sustainability Manager at L'Oréal Spain & Portugal
Experience
27/05/2026
Poniente thumbnail judith
Judith Lleixà
External Communications Specialist at PortAventura World
Poniente thumbnail teresa
Teresa Buxeda
Project Manager at Imagin
Poniente thumbnail charo saavedra
Charo Saavedra
Sustainability Manager at Danone
Poniente thumbnail elsa arnaiz
Elsa Arnaiz
President of Talent for the Future
Action
28/05/2026
Poniente thumbnail javier goizueta
Javier Goizueta
Director of the Madrid Emprende Mentor Network. Founder of Social Impact Doers
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6. 

Creativity and Innovation

Discovering creativity applied to innovation: the kind that drives brands to develop products and services that address social and environmental challenges. Because those of us who work in advertising and communications can also influence what brands do—not just what they say.
Context
02/06/2026
Poniente thumbnail maria negro
María Negro
Sustainability Advocate and Communications Consultant
Poniente thumbnail conxi perez
Conxi Pérez
Co-founder of RollDBox Games
Experience
03/06/2026
Poniente thumbnail miquel guri
Miquel Guiri
Founder of Uchange.es. Co-founder of Honest Operations
Action
04/06/2026
Poniente thumbnail dan
Dan Peisajovich
Director of Complot School of Creativity
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For years, creativity was all about grabbing people’s attention and selling more.

That’s no longer enough. Brands no longer just communicate products—they communicate decisions. They decide which narratives to amplify, what impact they have on the world, and whose side they’re on.

And if you work in advertising, marketing, or communications, you, too, are making those decisions.

The question is: Are you doing it right?

This is for you if...

  • You work in advertising or marketing and feel like something isn’t quite right
  • Do you want to communicate sustainability with creativity and rigor?
  • Are you tired of empty ideas that don’t add anything?
  • Do you want to create work that (truly) matters?
  • You’re reorienting your career toward something more meaningful
IF THIS SOUNDS LIKE YOU, BUS84 IS FOR YOU.
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Unlearning to Learn

Unlearn in order to relearn how to communicate from a different perspective.
You’ll examine your points of reference and the perspective from which you communicate,

Criterion

You’ll learn to distinguish between real impact and greenwashing.

Tools

You’ll learn how to turn sustainability or complex data into creative ideas.

Real-world experience

You’ll work with real briefings.

Security

You’ll stop hesitating when communicating about sustainability.

Professional network

You’ll join a community of people who are in the same boat as you.

 A proprietary methodology: Skillshift A proprietary methodology: Skillshift
 A proprietary methodology: Skillshift A proprietary methodology: Skillshift
 A proprietary methodology: Skillshift A proprietary methodology: Skillshift

A Skillshift is a methodology developed by ROSAPARKS that goes beyond technical learning. It focuses not only on acquiring knowledge, but also on transforming the way you think, create, and make decisions as a communications professional.

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Tuesday
Context
Developing Judgment and Critical Thinking Skills

Theoretical and practical sessions led by expert professionals and analyses of real-life cases.

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Wednesday
Experience
Discussion and Reflection

Dialogue with brands, agencies, institutions, and social organizations. Includes opportunities for networking and exchanging perspectives.

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Thursday
Action
Transformation and Practice

Applying what you’ve learned through real-world briefings.

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This training course is subsidized by FUNDAE

Bus84 sponsor fundacion estatal

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Bus84 colaborador blanquerna
BUS84 was created through a partnership between ROSAPARKS and Blanquerna (Ramon Llull University) to combine expertise in purpose-driven creative communication with academic thought in a training program tailored to today’s challenges.

In collaboration with:

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Bus84 colaborador loreal
Bus84 colaborador comcc
Bus84 colaborador cc
Bus84 colaborador mkd
Bus84 colaborador normmal
Bus84 colaborador canvas
Bus84 colaborador corresponsables
Bus84 colaborador canela
Bus84 colaborador mep
Bus84 colaborador publicitariosimplicados
Bus84 colaborador alertagw
Bus84 colaborador stc
Bus84 colaborador ocean52
Bus84 colaborador complot
Bus84 colaborador bonarea
Bus84 colaborador benjerrys
Bus84 colaborador benandjerrys
Bus84 colaborador la fageda
Bus84 colaborador talento futuro