BUS84 Creativity Skillshift is a 6-week intensive in-person training program, driven by ROSAPARKS and Blanquerna (Universitat Ramon Llull), created to address an urgent industry need: to embrace the real influence of advertising on society.
The program is designed for those who want to unlearn automatisms, re-evaluate how they create, and learn to transform brands’ social and environmental commitments into ideas, narratives, and projects with real positive impact. Here, sustainability is not approached as theory, but as creative material applied to real briefings, campaigns, and cases.
A Skillshift is a proprietary ROSAPARKS methodology designed to go beyond technical learning. It focuses not only on acquiring knowledge, but on transforming the way you think, create, and make decisions as a communications professional.
Theoretical and practical sessions led by expert professionals and analyses of real-life cases.
Dialogue with brands, agencies, institutions, and social organizations. Includes opportunities for networking and exchanging perspectives.
Applying what you’ve learned through real-world briefings.
Between April and June 2026, we held the first edition of BUS84 Creativity Skillshift. For six weeks, advertising, marketing, and communication professionals shared space with individuals from brands, agencies, institutions, and social organizations.
An experience to learn, debate, question the way we work, and put into practice new ways of using creativity, purpose, and sustainability.
The first edition confirmed something we already suspected: within our profession, many people want to do things differently,
More than 40 professionals from brands, agencies, institutions, and social organizations made the first edition of BUS84 possible.
People who shared their knowledge, experience, and approach to the real challenges of advertising, marketing, sustainability, and communication.
Beyond the content, data, and sessions, BUS84 was a shared experience for professionals who wanted to re-evaluate their way of understanding and practicing communication.
Those who participated in the first edition tell us what it meant to be part of BUS84, what they learned, and how the experience transformed their perspective on the profession.
