Zurich Klinc needed to align its communication with its eco-social purpose. Although they already had a clear commitment, they wanted their ecosocial purpose to be reflected clearly and consistently across all their touch points. The challenge was to build a narrative that would unify their communication and allow them to tell what they were already doing with more strength, meaning and consistency. A story that would connect with their values and help them project an aligned identity across all channels.
Solution
We developed a brand narrative that highlights its eco-social commitment and translates it into a way of clear to communicate, easy to apply and consistent in any format. We bring this narrative to your social media, web, internal materials and even email signatures, ensuring that every touch point authentically reflects who they are, what they stand for and how they want to impact the world.
It is key to build a solid and coherent narrative that allows the eco-social purpose of a brand not only to be communicated, but also to be perceived with clarity, consistency and authenticity in each of its points of contact.
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