The wolf was never the bad guy in the story

Awareness campaign

Challenge

The Iberian wolf is still in an unfavorable conservation status, with only 333 breeding packs, far from the 500 needed. Despite being protected, several communities are pushing to hunt it again, weakening its future. The challenge is to stop this regression, to make its fragility visible and to change the social perception of its real situation. Because without understanding and social support, its legal protection will not be enough.

Solution

We launched "The wolf was never the bad guy in the story", a digital awareness and sensitization campaign, with the aim of making its actions visible, amplifying the key data of its studies and generating conversation where it is most talked about: in networks. A strategy designed to connect science and citizenship, change the perception of the wolf and defend with facts the place it deserves in our ecosystems,
We want every piece of information shared to be an alert, and every publication, a way to protect the Iberian wolf.

Reels

We created a series of reels designed to raise awareness about the Iberian wolf and connect emotionally with the audience. We use powerful visual language and direct messages to debunk myths, humanize the species and show its ecological importance.

The study

We design carousels and publications for social networks where we take the opportunity to share the most relevant data from the WWF report. The goal is to convert technical information into accessible, clear and visually attractive content: easy to read, save or share. Thus, each swipe became an outreach tool that helped to defend the wolf from rigorous information.

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