B Good Day is the annual event of the B Corp Movement in Spain and one of the reference meetings on impact economy in our country. In its 7th edition, held on November 23rd in Barcelona, the challenge was twofold: to convene and mobilize the entire B Corp community, and at the same time transmit the values and ambitions of the movement to new key actors of change, companies, institutions, third sector, academia and citizenship. All this in a context where business activism needs to be translated into political advocacy, real alliances and a new regenerative economic model.
Solution
From ROSAPARKS we were in charge of conceptualizing, designing and coordinating the entire event, ensuring that every detail from the narrative to the staging reflected the transformative spirit of the B Corp. A participatory, inspiring and forward-looking experience that demonstrated that being B is not just a certification, but a collective commitment to build an economy that benefits all people and the planet.
The result was a vibrant day, with over 450 attendees and 300 organizations represented, where key conversations on sustainability, social justice, regeneration and corporate purpose were activated.
Do we see more projects?
So, are you encouraged to try creativity with purpose?
