Our projects are getting people talking
31
Jan
LA RAZÓN
Fake green marketing in the media
Harassment of greenwashing and the fear of not meeting users' expectations lead companies to calibrate "eco" messages. The Hague ban is perhaps one of the most extreme measures against greenwashing, but not the only one. The European Commission adopted a specific directive in 2024 to carefully monitor ecopostureo.
27
Jan
Diario Responsable
A box of power: brands, politics and gender in times of uncertainty.
The inauguration of Donald Trump as president of the United States marked a turning point not only in politics, but also in the relationship between large corporations and governments. This event laid bare an inescapable reality: brands and companies are no longer mere spectators in the shaping of global power.
22
Jan
ExtraDigital
Rosaparks boosts its creativity: new additions and a period of expansion
The agency strengthens its team with the incorporation of two new talents: Aida Albesa, Digital Copywriter, and Marta Ferrer, Art Director: Aida Albesa, Digital Copywriter, and Marta Ferrer, Art Director.
ROSAPARKS wants to generate a positive impact on both society and the environment through innovative and meaningful projects.
17
Jan
Marketing Directo
The horizon lost in the smoke: the role of brands should not be ignored
The fires in Los Angeles have left us with devastating images: red skies, displaced families, hundreds of homes and dreams reduced to ashes and a horizon that seems to be getting lost in the smoke. But beyond the flames, this disaster is a reflection of what is happening globally.
09
Jan
Corresponsables
“The challenge of global brands: adapting their purpose to local cultures”.
Globally, brands have enormous influence to generate a positive impact on society, but they face a major challenge: maintaining sustainability, inclusion or human rights without stepping on any cultural calluses and without ignoring local contexts.
17
Dec
Reason Why
The X-ray of “ecopostureo” in Spain, in the Greenwashing Yearbook
Repsol, Aigües de Viladrau, Iberdrola or Moeve -formerly Cepsa- are some of the names that are repeated in the Greenwashing Yearbook 2024, a report that analyzes the "ecopostureo" at national and international level. It is prepared for the second consecutive year by Alerta Greenwashing, a group of professionals in environmental consultancy, advertising, journalism and activism.
02
Oct
El Publicista
Water shortage and crop surplus
No hay agua pa' tanto' is WWF's latest campaign, launched on its social networks and consisting of three activations that address some of today's biggest environmental challenges. The campaign focuses on endangered species such as the European mink or the Iberian lynx and the water crisis from creativity, innovation and proximity, seeking to generate a real impact.
20
Sep
Corresponsables
ROSAPARKS Boosts its Brand with the Reincorporation of Lucía Bobadilla as Purpose Brand Manager
Lucia Bobadilla, who was previously Creative Director at ROSAPARKS, returns in this new role to expand the brand and strengthen its impact in the corporate arena.
12
Jun
Corresponsables
ROSAPARKS launches the campaign “Play Without More”.
Plataforma de Infancia claims the right to free time for children with a campaign developed by ROSAPARKS where the forgotten toys raise their voice.
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