Our projects are getting people talking
19
Jun
CONTROL Publicidad
ROSAPARKS agency partners with CANVAS Sustainable Strategies
This alliance is born from a shared understanding of sustainability as a vector of profound transformation. Far from offering partial solutions or empty discourses, CANVAS Sustainable Strategies and ROSAPARKS present a comprehensive and scalable proposal, adapted to the degree of maturity of each organization and designed to accompany from start to finish: from context analysis to internal activation, differential narrative and external positioning.
09
May
El Publicista
Sometimes the ‘fixes’ are not enough
Save the Children's latest campaign uses the figure of Remedios as the fixer-upper, challenging the normalization of child poverty in Spain, as 3 out of 10 children live in families experiencing economic hardship.
Spain is a country of ingenious, creative and very 'fixer-upper' people. People manage to get by and find ways and solutions to difficulties, but ingenuity should not be the solution to a problem as serious as child poverty.
24
Apr
CONTROL Publicidad
ROSAPARKS and Plena Inclusión claim for easy reading
ROSAPARKS on the occasion of International Book Day 2025. Thus, with the slogan "Classics are back to make history", this positive impact campaign seeks to make visible a forgotten reality: today, many literary works are not adapted to easy reading, which prevents their access to millions of people with comprehension difficulties, such as the elderly, migrants or people with intellectual disabilities.
11
Apr
CONTROL Publicidad
Not everything is good for shinier hair
The recent TikTok collaboration between Garnier and influencer Elena Gortari has brought an urgent question back to the table: where do we draw the line between creativity and irresponsibility when what is at stake is a form of violence as normalized as bullying?
The video, designed to promote one of Garnier's hair products, uses the simulation of a harassment situation as a narrative hook.
10
Apr
Marketing Directo
Green by omission: when you are greenwashing without knowing it
Adidas' claim to "be climate neutral by 2050" has backfired. Not because it didn't have a sustainability strategy or real plans, but because it didn't know how to count them. Or rather: because it told them wrong. Without rigor, without evidence, without explaining the "how". The result: a court ban in Germany and a new chapter in the history of European greenwashing.
02
Apr
Periódico PublicidAD
Sofía Hoffmann, new Strategy & Project Manager Lead at ROSAPARKS
At a key moment for the expansion of ROSAPARKS, the B Corp agency specialized in brand purpose and creative communication of sustainability, strengthens its team with the incorporation of Sofia Hoffmann as Strategy & Project Lead.
Her arrival responds to the agency's commitment to attract talent that not only has experience in project management.
11
Mar
Marketing Directo
Women’s Day campaigns that brands are using to call for change
This March 8, on the occasion of International Women's Day, the fight for gender equality and female empowerment continues around the world. Although we have made progress, there is still much to be done, and brands are joining this important date with campaigns that celebrate the achievements and strength of women.
26
Feb
El programa de la publicidad
ROSAPARKS, chosen as creative agency for the ‘X Solidaria’ 2025 campaign
ROSAPARKS, has been selected to develop the 'X Solidarity' campaign in 2025. The initiative, promoted by social action NGOs, aims to raise awareness among citizens about the importance of checking box 106 for Social Interest Activities on their income tax returns.
04
Feb
Puro Marketing
ROSAPARKS celebrates 5 years promoting creativity with purpose
Globally, brands have enormous influence to generate a positive impact on society, but they face a major challenge: maintaining sustainability, inclusion or human rights without stepping on any cultural calluses and without ignoring local contexts.
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