What we do

At ROSAPARKS we help brands define their purpose and activate it through creative projects with positive impact. We develop strategic communication plans and creative advertising campaigns to tell the story of brands’ commitment to social and environmental sustainability, and we do it in a memorable way.

(1)

Creative Purpose Consulting

Having a clear, inspiring purpose, aligned with the values of the company, the people who make it up and those who choose it, is the first step to building a coherent, relevant and future-proof brand.
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Strategic diagnosis:
Brand Purpose Platform

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We analyze in depth the context, values and challenges of the brand to build a solid foundation from which to define its purpose.

Definition of purpose

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We define the brand's raison d'être beyond the economic benefit and the impact it wants to generate. This step is key to align the purpose with the brand strategy, identity and values.

Narrative creation:
Storytelling development

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We translate the purpose into a coherent, authentic narrative aligned with the brand strategy. We adapt it to all communication channels to ensure consistency, emotional connection and impact at every touch point.

Communication of purpose,
both internally and externally.

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We communicate the purpose at all levels: from internal culture to public expression, ensuring consistency, credibility and real impact.

Support in the selection
of the most relevant SDGs

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We guide the brand in selecting the Sustainable Development Goals that best align with its purpose, track record, CSR strategy and desired impact. So that support for the 2030 agenda is proactive and not reactive.

Creation of alliances with NGOs and related entities

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We accompany the brand in the search for strategic allies that reinforce and activate its purpose, generate positive impact and build long-term relationships.
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Ecosocial impact projects

Switching from storytelling to storydoing. We activate the purpose of brands through the design of creative projects with positive impact aligned with the brand's values and objectives. We design proposals with eco-social impact and ensure that each action is communicated in a creative, coherent and relevant way across all channels, reinforcing the brand's commitment and connection with society.
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Analysis of the brand context and its values

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We study the brand's environment, challenges and opportunities to define the impact project approach.

Ideation and design
of the project

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We design creative proposals with clear objectives, defined KPIs, strategic audiences and purpose-aligned approach.

Implementation
of the project

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We coordinate and execute the necessary actions to bring the project to reality, together with the appropriate allies.

Internal and external communication

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We communicate the project in a creative, coherent and relevant way both internally (team and internal culture) and externally (audiences, media, stakeholders) and, of course, your clients and society as a whole.

Measuring impact

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We evaluate project results to ensure that the impact is tangible, relevant and aligned with the defined objectives. We use metrics such as Social ROI.
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Creativity with impact

Creativity is a powerful tool to generate change. That's why we design ideas that not only communicate, but also connect, inspire and transform. From brand strategy and 360 campaigns to digital content or social media, we translate brands' eco-social commitment into creative campaigns with real impact.
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Strategies of
360º communication

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We translate what your brand is and does into creative, relevant and well-told ideas, adapted to all channels and key audiences. We are agnostic as to the channel and discipline of communication. It matters who you are, what you want to tell and to whom, what you bring to them and what your objectives are.

Digital strategy

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We design digital strategies that combine creativity, data, technology, AI and sustainability to maximize reach and community connection.

Social media

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We manage your social networks strategically and creatively: calendar, content, design, copywriting and activations. All designed to generate community, connections and real visibility.

Audiovisual production

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We devise and produce spots and videos that tell your story with strength: spots, branded content, pieces for networks and more.

Branding and brand strategy

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We build brands that are recognized and remembered: naming, visual identity, tone and graphic system. We define your positioning, value proposition and key messages to build a coherent, differentiated and purposeful brand.

Sustainability reports

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We translate impact stories into ideas that communicate brand engagement in a rigorous and creative way, aligning impact and brand storytelling.

Web design and development

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We create websites and digital platforms that reflect brand identity, prioritize user experience and respond to business objectives. And we think not only about making it memorable, but also sustainable.

Ideation and development of events

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We see events as unique opportunities to connect with your audiences, tell stories in a closer and more real way, and build memorable experiences. We take sustainability and creativity into account. No matter the format. Many times we make it up just for your special occasion.

Advertising campaigns

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We tell what your brand is and does with creative, relevant and well-told ideas. We design campaigns adapted to your channels, audiences and objectives, from an agnostic and strategic approach.
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