Corporate Digital Campaign
Challenge
2025 was declared the Year of Cooperativism. For Fiare, this was not an opportunity to join a conversation, but rather to reaffirm who it is. Cooperativism is not just part of its narrative—it is part of its structure: its membership base is made up of cooperatives, and its own internal model is governed by the principle of “one person, one vote.” The challenge was not to talk about cooperativism, but to demonstrate it. The goal was to avoid an institutional tone and create a piece capable of showing, through real-life examples, how cooperativism is lived and practiced every day.
Solution
We created the concept “A BANK THAT DOESN’T FIT IN A BANK” to convey a clear idea: Fiare is much more than just a financial institution. Building on that, we developed a digital campaign centered around a main video, a dedicated landing page, and a social media content plan. The storytelling focused on real stories from customers who embody cooperativism in action, delving into what cooperativism means to Fiare and highlighting the projects and people who bring it to life every day.
The campaign was designed as a connected digital ecosystem: a central video, a dedicated landing page, and a social media strategy working together in an integrated way to develop the idea and amplify its impact.
SOCIAL MEDIA POST
We developed a content plan focused on exploring the cooperative movement in greater depth and on Fiare’s position within the financial system. The content explained the role we believe money should play in society and highlighted funded projects that are measured by their social impact, not just by their economic profitability.
REELS
The videos focused on presenting the cooperative movement from a more direct and dynamic perspective, giving a voice to the projects funded by Fiare. These videos explored what this model means in practice and how it translates into concrete initiatives that bring about real change.
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