Challenge
Today, the first sex school for many adolescents is not in the classroom, but on the Internet.
Porn has become their main source of sex education, teaching a distorted view of desire, relationships and consent. What should be a space of discovery and affection has been transformed into a manual of stereotypes, emotional disconnection and normalized violence. The role of porn in the construction of youth sexuality needs to be reviewed.
Solution
Launch a campaign that makes a social call to strengthen sex-affective education as a response to the influence of porn. An action that not only points out the problem, but also invites to talk about it: to question, dialogue and educate from affection and empathy. The campaign links porn consumption with specific problems, such as the normalization of violence, emotional disconnection or the construction of gender roles, with the aim of raising awareness and promoting a collective conversation about the kind of relationships we want to build.
The Dale una Vuelta campaign, carried out by the ROSAPARKS agency, seeks to prevent the consumption of pornography among adolescents and to promote sex-affective education as a key tool to counteract porn messages, prevent sexist violence and build healthier and more egalitarian relationships.
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