La Reme is still making headlines.
Our campaign País de apañaos y apañás has won an award at the LUUM Awards 2025 in the Institutional Communication (Film) category.
On October 16, at the Hilton Convention Centre in Geneva, an international jury made up of professionals from different countries assessed the year’s most outstanding work. A total of 31 Gold and 65 Silver awards were given, in a selection that brought together agencies, NGOs and brands from all five continents. Among them, La Reme earned her place.
This is a recognition that moves us deeply, because the Luum Awards are an international festival of creativity with purpose.
País de apañaos y apañás was created to shed light on the structural hardship faced by thousands of families in Spain. We did it through the humor, empathy and authenticity of a real woman, La Reme, who embodies the resilience and irony with which so many families “make do” every day to get by.
Infinite thanks to those who trusted us to give voice to this reality, to the ROSAPARKS team who made this project possible with their talent and commitment, and to the production and post-production team who took care of every detail of the piece.
We continue to prove that creativity can, and should, be used for more than just selling yogurt.
