Today, doing things right is no longer enough. Telling your story with courage, creativity, and rigor is what sets leading brands apart from those that simply take up space.
That’s why CANVAS Estrategias Sostenibles and ROSAPARKS, Brands with a Purpose are hosting a free online workshop that is anything but theoretical: a gathering for brands that don’t hide. Brands that dare to share their eco-social impact honestly, without tricks or empty labels.
This workshop is designed to inspire you and give you practical tools so your brand can communicate with rigor, courage, and creativity, avoiding the pitfalls of greenwashing.
We’ll also be joined by Clean Creatives, an international movement of advertising professionals, agencies, and their clients working to get the industry to cut ties with fossil fuel companies, and Minor Hotels, a global hotel group committed to sustainability by integrating it into its business model and the guest experience across its 550+ hotels worldwide.
A strategic, hands-on workshop to:
– Identify and avoid the most common mistakes in sustainability communication (such as greenwashing and greenhushing).
– Translate your brand’s real impact into solid, credible messages with personality.
– Find inspiration in brands that are already leading through commitment, consistency, and action.
Reserve your free spot:
https://www.eventbrite.es/e/entradas-love-green-hate-washing-1374454764199?aff=oddtdtcreator
June 18
9:30 AM to 11:30 AM
Online format
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At ROSAPARKS and CANVAS Estrategias Sostenibles, we believe sustainability can’t just be about words, and strategy can’t just live in documents. We’ve joined forces to support brands from the moment they define their social and/or environmental commitment through to how they communicate it.
We work together to champion brands that act, prove, and lead through consistency. This workshop is just the beginning.
