As much as we may assume that purpose is already widespread and accepted by everyone, and as much as we may idealise that brands are doing it well… we are mistaken! The work of spreading and educating around purpose is vitally important to lay the foundations of #purposebranding; however, words are starting to fall short—or worse, to lose their meaning from being used so much… it is time to take action.
No organisation can afford not to have a purpose anymore; let us move to the next level—it is time to activate it through social or environmental impact initiatives and projects, and if these are creative, the positive impact will multiply.
“Social transformation is driving organisations and brands to operate guided by a purpose that goes beyond mere economic sustainability to include social and environmental sustainability. In this context, #ImpactMarketing was created to activate, develop, and communicate the brand’s purpose. Impact marketing connects the brand with its target audience through shared values and experiences and creates a difference from the competition that is impossible to copy.”
Would you like to learn more about brand purpose and how to activate it? Today we are sharing with you the interview we were given in ElPublicista.
Thank you very much for the thoroughness of the work carried out.
Keep reading: https://lnkd.in/dMekVHvS
