{"id":12013,"date":"2025-03-20T12:21:06","date_gmt":"2025-03-20T11:21:06","guid":{"rendered":"https:\/\/rosaparks.es\/blog\/work-life-balance-in-b-corp-companies-a-key-challenge-for-business-sustainability\/"},"modified":"2026-10-15T09:12:55","modified_gmt":"2026-10-15T07:12:55","slug":"work-life-balance-in-b-corp-companies-a-key-challenge-for-business-sustainability","status":"publish","type":"post","link":"https:\/\/rosaparks.es\/en\/blog\/work-life-balance-in-b-corp-companies-a-key-challenge-for-business-sustainability\/","title":{"rendered":"Work\u2013life balance in B Corp companies: a key challenge for business sustainability"},"content":{"rendered":"\n

We present the results of the first major survey on work\u2013life balance in B Corp Companies in Spain.<\/strong><\/p>\n\n

At ROSAPARKS, we believe sustainability goes far beyond reducing emissions or using recycled materials. It is also a matter of equity, wellbeing, and labour rights. That is why, when Mustela shared its Big Fight<\/strong> initiative with us, we saw a key opportunity to address work\u2013life balance and shared responsibility through an innovative, data-driven approach. Together, we designed a pioneering survey with a clear goal: to understand the reality of work\u2013life balance in B Corp companies and spark a debate that drives change.<\/p>\n\n

On March 11, at Triple Ferraz Madrid, we presented the results at the Coffee with Impact: Work\u2013life balance in B Corp Companies<\/strong> event, a gathering that brought together leading voices from the B Corp ecosystem to reflect on progress and challenges around work\u2013life balance within companies holding this positive-impact certification. This event was organised in collaboration with B Lab Spain<\/strong>, the organisation that leads B Corp certification and promotes business best practices with positive impact.<\/p>\n\n

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The survey: key data to rethink work\u2013life balance<\/strong><\/p>\n\n

The study, led by Mustela and designed by ROSAPARKS, included participation from 47 people from B Corp companies<\/strong>, representing 27.5% of the surveyed universe<\/strong>. The results confirmed what we suspected: despite progress, work\u2013life balance remains a challenge in the business world.<\/p>\n\n

Some of the most relevant findings were:<\/p>\n\n

    \n
  • B Corp companies have implemented measures such as flexible working hours and remote work<\/strong>, but these are not enough to ensure genuine work\u2013life balance.<\/li>\n\n\n\n
  • The lack of resources<\/strong> and the low involvement of men<\/strong> in shared responsibility remain two fundamental barriers to change.<\/li>\n\n\n\n
  • Innovation in work\u2013life balance has stalled<\/strong>: many companies are unaware of innovative practices they could implement, and almost half do not sign up to any specific initiative.<\/li>\n<\/ul>\n\n

    Transforming company culture: from data to action<\/strong><\/p>\n\n

    The event featured a roundtable where experts and representatives from B Corp companies analysed the results and shared strategies to move the issue forward. Participants included Laura Baena<\/strong> (Club de Malasmadres and Asociaci\u00f3n Yo No Renuncio), Mar\u00eda Aparicio<\/strong> (DeBuenCaf\u00e9), Lu M\u00e9ndez<\/strong> (parenting and work\u2013life balance consultant), and Daniel Herv\u00e1s Espert<\/strong> (Laboratorios Expanscience, Mustela). Moderation was led by Alba Guzm\u00e1n, from ROSAPARKS<\/strong>.<\/p>\n\n

    Some of the key ideas that emerged during the conversation were:<\/p>\n\n

      \n
    • \u201cIt\u2019s not just about adding policies; it\u2019s about changing the mindset within organisations,\u201d Lu M\u00e9ndez noted, stressing that simple, low-cost measures can make a difference.<\/li>\n\n\n\n
    • Laura Baena<\/strong> highlighted the importance of leadership involvement: \u201cWithout work\u2013life balance, equality is not possible. We need companies that listen to and trust their teams.\u201d<\/li>\n\n\n\n
    • Mar\u00eda Aparicio<\/strong> warned about the gap between company policies and their real-world implementation: \u201cMany companies include work\u2013life balance in their values, but the reality is that many employees don\u2019t even know what measures exist.\u201d<\/li>\n\n\n\n
    • Daniel Herv\u00e1s Espert<\/strong> insisted that work\u2013life balance should not be seen as an optional benefit, but as a fundamental right with social and economic impact.<\/li>\n<\/ul>\n\n

      Communication as a lever for change<\/strong><\/p>\n\n

      At ROSAPARKS, we believe the key to transforming company culture lies in communication. Implementing measures is not enough; it is essential to build a narrative that drives change from within. Designing this survey for Mustela enabled us not only to gather valuable data, but also to strategically position the work\u2013life balance debate within the B Corp ecosystem.<\/p>\n\n

      These kinds of initiatives demonstrate the power of creative communication applied to sustainability and social impact. As an agency specialising in brand purpose and sustainability communications<\/strong>, at ROSAPARKS we will continue to drive projects that transform the way brands address the major challenges of our time.<\/p>\n\n

      \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

      We present the results of the first major survey on work\u2013life balance in B Corp Companies in Spain. At ROSAPARKS, we believe sustainability goes far beyond reducing emissions or using recycled materials. It is also a matter of equity, wellbeing, and labour rights. That is why, when Mustela shared its Big Fight initiative with us, […]<\/p>\n","protected":false},"author":7,"featured_media":7253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-12013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rosaparks-projects"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/posts\/12013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/comments?post=12013"}],"version-history":[{"count":1,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/posts\/12013\/revisions"}],"predecessor-version":[{"id":12014,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/posts\/12013\/revisions\/12014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/media\/7253"}],"wp:attachment":[{"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/media?parent=12013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/categories?post=12013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/tags?post=12013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}