{"id":11984,"date":"2025-05-23T10:17:03","date_gmt":"2025-05-23T08:17:03","guid":{"rendered":"https:\/\/rosaparks.es\/blog\/sustainability-cant-be-improvised-and-neither-can-communicating-it-honestly\/"},"modified":"2026-10-15T09:11:32","modified_gmt":"2026-10-15T07:11:32","slug":"sustainability-cant-be-improvised-and-neither-can-communicating-it-honestly","status":"publish","type":"post","link":"https:\/\/rosaparks.es\/en\/blog\/sustainability-cant-be-improvised-and-neither-can-communicating-it-honestly\/","title":{"rendered":"Sustainability can&#8217;t be improvised. And neither can communicating it honestly"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Today, doing things right is no longer enough. Telling your story with courage, creativity, and rigor is what sets leading brands apart from those that simply take up space.<br\/><br\/>That&#8217;s why <a href=\"https:\/\/www.linkedin.com\/company\/canvas-estrategias-sostenibles\/\" target=\"_blank\" rel=\"noopener\">CANVAS Estrategias Sostenibles<\/a> and <a href=\"https:\/\/www.linkedin.com\/company\/rosaparks-es\/\" target=\"_blank\" rel=\"noopener\">ROSAPARKS, Brands with a Purpose<\/a> are hosting a free online workshop that is anything but theoretical: a gathering for brands that don&#8217;t hide. Brands that dare to share their eco-social impact honestly, without tricks or empty labels.<br\/><br\/>This workshop is designed to inspire you and give you practical tools so your brand can communicate with rigor, courage, and creativity, avoiding the pitfalls of greenwashing.<br\/><br\/>We&#8217;ll also be joined by <a href=\"https:\/\/www.linkedin.com\/company\/clean-creatives\/\" target=\"_blank\" rel=\"noopener\">Clean Creatives<\/a>, an international movement of advertising professionals, agencies, and their clients working to get the industry to cut ties with fossil fuel companies, and <a href=\"https:\/\/www.linkedin.com\/company\/minor-hotel-group\/\" target=\"_blank\" rel=\"noopener\">Minor Hotels<\/a>, a global hotel group committed to sustainability by integrating it into its business model and the guest experience across its 550+ hotels worldwide.<br\/><br\/>A strategic, hands-on workshop to:<br\/><br\/>&#8211; Identify and avoid the most common mistakes in sustainability communication (such as greenwashing and greenhushing).<br\/>&#8211; Translate your brand&#8217;s real impact into solid, credible messages with personality.<br\/>&#8211; Find inspiration in brands that are already leading through commitment, consistency, and action.<br\/><br\/>Reserve your free spot:<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.eventbrite.es\/e\/entradas-love-green-hate-washing-1374454764199?aff=oddtdtcreator\" target=\"_blank\" rel=\"noopener\">https:\/\/www.eventbrite.es\/e\/entradas-love-green-hate-washing-1374454764199?aff=oddtdtcreator<\/a><br\/><br\/><strong>June 18<br\/>9:30 AM to 11:30 AM<br\/>Online format<\/strong><br\/>&#8212;<br\/>At <strong>ROSAPARKS and CANVAS<\/strong> Estrategias Sostenibles, we believe sustainability can&#8217;t just be about words, and strategy can&#8217;t just live in documents. We&#8217;ve joined forces to support brands from the moment they define their social and\/or environmental commitment through to how they communicate it.<br\/><br\/>We work together to champion brands that act, prove, and lead through consistency. This workshop is just the beginning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, doing things right is no longer enough. Telling your story with courage, creativity, and rigor is what sets leading brands apart from those that simply take up space. That&#8217;s why CANVAS Estrategias Sostenibles and ROSAPARKS, Brands with a Purpose are hosting a free online workshop that is anything but theoretical: a gathering for brands [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-11984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rosaparks-projects"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/posts\/11984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/comments?post=11984"}],"version-history":[{"count":1,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/posts\/11984\/revisions"}],"predecessor-version":[{"id":11985,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/posts\/11984\/revisions\/11985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/media\/7375"}],"wp:attachment":[{"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/media?parent=11984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/categories?post=11984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosaparks.es\/en\/wp-json\/wp\/v2\/tags?post=11984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}