Impact marketing promotes brands to impact positively on society being, at the same time, profitable.
Impact marketing is an ethical marketing, committed and unique, where the only important thing is confidence and the relationship between the brand and the consumer by developing positive social impact initiatives that show the sensitivity of the brand to the challenges of our world, such as sustainability and social commitment.
Because our world changes at a speed never seen before and this affects the relationships between brands and consumers. Marketing is changing quickly and yesterday recipes for success do not work any longer.
The greatest danger of brands is falling into irrelevance. Their big challenge is to manage trust towards a new customer who is more demanding, more responsible and more digital.