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PURPOSE+
CREATIVITY=

IMPACT

ROSAPARKS is a Creative Consultancy on Brand Purpose and Social Impact that develops Impact Marketing projects that improve our world.

ROSAPARKS works in 3 fields:

1/ DEFINING YOUR BRAND PURPOSE

We define the purpose coherently with the personality of the brand and corporate culture. Starting at an impact marketing audit we develop a mapping of purpose and we establish the levels of commitment of the brand. Once the opportunities have been assessed, we define the purpose, which must be ethical, transparent, authentic, internally adopted and committed in the long term.

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2/ CREATING SOCIAL IMPACT PROJECTS

We design and implement marketing and communication projects which are transformative and coherent with your brand purpose. We connect with startups and accelerators on social impact, social entities, NGOs and Third Sector to make creative projects on social impact richer, more real, more coherent with your purpose and to help adding value all over the world.

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3/ MEASURING THE RESULTS IN TERMS OF SOCIAL ROI

We establish the goals for each project and measure its social impact. We consider the extra-financial value, such as environmental or social value, and therefore we quantify the social value of our projects. And we do so, in the same terms ROI does it: in money terms.


This is what you get when developing creative social impact projects:

:
  1. You impact positively on SOCIETY
  2. You share VALUES with your target
  3. You improve your brand’s REPUTATION
  4. You get external RECOGNITION: socially responsible brand
  5. You get internal recognition and improve on INTERNAL MANAGEMENT
  6. You generate new business OPPORTUNITIES
  7. You contribute to spread a common culture and a shared PURPOSE
  8. You contribute to Sustainable Development GOALS (SDG)