ROSAPARKS wants to help brands defining their purpose and designing social impact creative projects that are coherent with this purpose.
We have a double goal: doing what is right and contributing to make brands profitable and relevant.
Brands must reflect about their purpose, what their consumers expect about it and how can it improve their lives. The key is to establish emotional connections between their values and those from their consumers, to make them feel linked to their purpose and to get all this communication is the key.
Authenticity must be understood as the commitment of the brand with its purpose, and the coherence of this purpose with the one of the organizations, from CEO to the last of the employees. That is why a clear communication about the purpose and its values is required.
We will involve consumers into the actions taken by the brand, so that they can feel part of them and thus, share their success. By doing so, we open the door to innovation where customers help the brand finding solutions for the future.