It is a paradigm. An inspiration. What really worries the consumer, the citizen, the world. The list of problems and answers where brands can get the inspiration to define their purpose.
The UN assembly adopted the 2030 AGENDA in 2015 for a SUSTAINABLE DEVELOPMENT, an action plan in favor of people, the planet and prosperity, with the intention of strengthen universal peace and access to justice.
The UN MEMBER STATES affirm that the greatest challenge lies in eradicate poverty or there might be no sustainable development.